Innovate to be more resilient

The abundance of public funds for digital and sustainable transformation, such as Next Generation EU, low interest rates, the expansion of tourism and other variables are causing a certain euphoria and optimism. But we know that the economy is cyclical and this situation will not last forever. In fact, from 2027, when much of the Next Generation funding ends, many companies, regions and economic sectors could face a much more complex environment.

While the outlook for 2028 suggests possible economic difficulties, those who invest in innovation will now be in a much more resilient and competitive position to face them. What does this mean in practice?

Next Generation EU funds have been designed to accelerate the transition towards a green, digital and resilient economy. Since 2021, billions of euros have been allocated to transformation projects in key sectors such as energy, sustainable mobility, the digitalisation of SMEs and technological innovation.

Strategic areas include:

Digitalisation of small and medium-sized enterprises: Process improvement, adoption of advanced technologies and automation.

Renewable energy and energy efficiency: Investment in solar, wind, green hydrogen and technologies for energy efficiency.

Development of sustainable industries: Circular economy, waste reduction and clean technologies.

However, these funds are not unlimited. The flow of public funding is expected to be drastically reduced in 2027, limiting access to resources for those companies that have not taken advantage of this opportunity.

Although it is difficult to accurately predict the economic future, there are several factors that point to a possible contraction in Europe from 2028:

End of massive support from European funds: Without the public investment that has driven the recovery, many companies and regions could be left behind.

Crisis in large issuing markets: Germany and the United Kingdom, pillars of the European economy, face structural challenges that could affect internal and external demand.

Energy volatility and incomplete transition: Dependence on gas and oil, together with an energy transition still in progress, could lead to unpredictable increases in production costs.

Climate impacts: Heat waves, droughts or extreme events could affect key sectors such as tourism, agriculture and logistics.

In this scenario, companies that have not undergone a deep transformation in the coming years will have more difficulties competing, while those that have innovated will be able to better adapt to new challenges.

Investing in innovation is not only a strategy for growth, but also a way to protect against future crises. I would say that doing so now is important because:

Companies that adopt advanced technologies and sustainable models will have lower operating costs, greater efficiency and flexibility to adapt to unexpected changes in the market.

Today, there are multiple avenues for financing innovative projects, both through European funds and private investors interested in sustainable projects.

Digitizing processes or investing in sustainability is not just a matter of survival, but an opportunity to differentiate yourself from the competition.

The green and digital transition is also a regulatory issue. Complying with future regulations will be easier for those who started earlier.

History has shown that economic crises do not affect all companies equally. Those that have invested in innovation and transformation are usually the ones that survive best and, in many cases, those that emerge stronger, among other things because they are more flexible.

Europe is offering the resources necessary to make this transformation. The question is not whether we should transform, but how much longer we can afford to wait. Those who do not act now could find themselves facing an economic downturn in 2028 without the resources or preparation necessary to compete.

Innovation and local economy, two keys for the future

In an increasingly globalized world, I feel more and more clearly that strengthening the local economy is essential to ensure the well-being of communities and promote sustainable development. Buying local products, supporting small businesses or promoting local production models are strategies that generate employment among those who are nearby, reduce the carbon footprint and create more resilient communities.

For me, interest in local products comes from the vision that people have a limited attention span, and there is nothing like improving our square meter to live a simpler, healthier and happier life.

Why support the local economy?

Because promoting local consumption reduces dependence on long-distance transport and, with it, CO₂ emissions.

Because buying from small businesses or producers in the area helps keep local identity alive and fosters social cohesion.

Because a diversified and local economy is less vulnerable to external shocks, such as financial crises or interruptions in the supply chain.

Because small local businesses usually reinvest their profits in the community itself, generating a positive multiplier effect.

However, the local economy is not exempt from challenges, such as competition with large international chains, competition in salaries, the need for digitalisation or the lack of financial support.

Three examples of innovation in the local economy

  1. The Peseta de Gramenet (Santa Coloma de Gramenet, Barcelona)

Local currencies are an innovative strategy to encourage money to stay within the territory and benefit small businesses. A prominent example in Spain is the Peseta de Gramenet, in Santa Coloma de Gramenet, a municipality of Barcelona.

This complementary currency seeks to encourage local commerce through a digital system, allowing citizens to pay in shops and businesses affiliated through mobile applications. In this way, the link between neighbours and local businesses is strengthened, creating an economic circle that benefits the entire community. In addition, the Peseta de Gramenet encourages sustainable initiatives, as purchases in businesses that work under environmental sustainability criteria are rewarded.

  1. La Colmena Que Dice Sí (national network)

La Colmena Que Dice Sí (or La Ruche Qui Dit Oui in its French origin) is a local product distribution model that has gained traction in several regions of Spain. This initiative connects small agricultural producers with consumers through digital platforms and local collection points.

The system is simple: farmers publish their fresh products on the online platform, consumers place their orders and then collect them at the nearest local point, known as a “hive”. This model eliminates intermediaries, guarantees fair prices for producers and ensures that consumers have access to fresh, quality products. Today, this network has dozens of hives in cities and towns throughout Spain, promoting local and sustainable consumption.

  1. Mondragon Corporation (Basque Country)

The Mondragon Group, based in the Basque Country, is an internationally recognised example of how cooperative models can be drivers of local development. Founded in 1956, Mondragon has evolved to become the largest cooperative business group in Spain, with more than 80,000 employees.

The key to its success lies in its structure based on cooperation and the participation of workers in the management of the company. The group’s cooperatives not only generate local employment, but also promote technological and social innovation. In addition, thanks to its collaborative model, Mondragon has developed mutual support networks that allow the sharing of resources, knowledge and benefits. This philosophy has been decisive for its resilience and growth, even during economic crises.

We can observe some key factors for innovation

Integration of technology and proximity: Digital platforms can be great allies to facilitate local consumption and connect producers with consumers.

Public-private collaboration: Successful local projects usually have the support of public institutions that offer financial and logistical support.

Adaptation to the environment: Each initiative is designed taking into account the particularities of the local context, which allows for its success and sustainability over time.

Innovating locally for global development

Strengthening the local economy does not mean closing ourselves off from the world, but rather finding ways to take advantage of local resources in a sustainable way and adapted to the needs of each territory. Through innovation, we can achieve a balance between the global and the local, generating lasting economic and social benefits.

Planning the transition to the data economy for a large hotel chain

In a global context marked by digitalisation and automation, it seems that tourism companies can do nothing but continue to offer rest and care services. Let’s imagine a large hotel chain that is exploring new ways to generate value. The transition from an economy centred on the provision of traditional hotel services to one based on the management and exploitation of data represents a key evolution to remain competitive and relevant in a constantly changing sector.

For this hotel chain, this transition would be a strategic opportunity to transform its operations and its value proposition. One of the first initiatives focuses on the generation and collection of data. The digitalisation of processes will establish a solid foundation for comprehensive data management.

In this transition, data management in a large hotel chain must begin with the collection and analysis of data from the front-office. This includes key information about customers, their web browsing, the impact of online marketing campaigns and their behaviour during their stay. Once this data has been structured and exploited, it will be possible to move on to back-office data, which covers internal resource management and operational processes, such as energy consumption, water consumption and inventory control.

In the hotel sector, data exploitation could initially be oriented towards personalized marketing of services and optimization of value creation processes for services. However, the true promise of this transition goes further and lies in answering questions such as: “How to structure and manage data to develop models that promote quality, safe and sustainable tourism?” or “How to offer unique and unforgettable experiences in our destinations?”

The transition to a data economy is not an immediate process. It is a long-term strategic commitment that involves the implementation of pilot models and the evaluation of their viability in the market. Not all models will be adopted immediately, but those that manage to demonstrate their value can make a difference in customer experience and operational efficiency.

Given the complexity and risks associated with this type of initiative, this hotel chain could explore public funding options, either at a regional or national level, now that sustainability and digitalisation are in the eye of the EU policy storm. Identifying projects with potential for impact could open doors to accessing grants or support programmes.

Ultimately, this transition not only represents a change in how services are provided within the hotel, but also in how value is measured and generated. By adopting this approach, the hotel chain will be able to play a key role in the transformation of the tourism sector, promoting a more sustainable, efficient and customer-oriented model.

Let’s bet on data as a basis for informed and committed decision-making.

Orange economy and innovation

The Orange Economy refers to a set of activities that generate value through creativity, culture, and talent. This sector includes cultural and creative industries such as art, design, film, music, literature, fashion, video games, and advertising, among others. Beyond its direct economic impact, the Orange Economy contributes to identity building and promotes cultural diversity, which distinguishes cities and towns and stimulates innovation in other sectors, such as tourism, industry, and knowledge-based sectors. It is a driver of sustainable development rooted in the limitless potential of human creativity and, for me, represents a true alternative in a scenario where technology will leave people more time to be human, not machines.

The role of innovation in the Orange Economy

Innovation is key to boosting the growth and sustainability of the Orange Economy. The convergence of creativity and technology opens up new opportunities to reimagine products, services, and business models. Innovating in this sector allows for:

  • Expanding the reach of creative industries: Using digital platforms to reach global audiences.
  • Optimizing production and distribution processes: Implementing technological tools to improve efficiency and reduce costs.
  • Fostering collaboration across disciplines: Creating ecosystems where artists, technologists, and entrepreneurs work together to develop innovative proposals.
  • Promoting new formats and experiences: From augmented reality to NFTs (non-fungible tokens), technology is transforming how culture is consumed and produced.

Examples of innovation in the Orange Economy

  • Streaming platforms: Companies like Spotify and Netflix have revolutionized the way we consume music and film, providing instant access to a global catalog while using algorithms to personalize the user experience.
  • Educational video games: Studios such as Gameloft and Ubisoft have explored creating games that not only entertain but also teach skills or raise awareness about important issues such as climate change.
  • Digital art and NFTs: Artists worldwide are using blockchain to authenticate and commercialize their digital works, opening up new forms of monetization and ownership in art.
  • Creative coworking spaces: Places like WeWork or Impact Hub provide collaborative environments where professionals from different disciplines can share ideas and resources, driving innovative projects.

Challenges and opportunities

Despite its enormous potential, the Orange Economy faces significant challenges, such as lack of funding, protection of intellectual property rights, and the need to adapt to technological changes. However, these difficulties also present opportunities to:

  • Create public policies that support creativity: Establish tax incentives, grants, and training programs that strengthen the creative ecosystem.
  • Develop accessible digital infrastructures: Ensure creators worldwide have the necessary tools to participate in the digital economy.
  • Promote transnational collaboration: Foster projects that connect creators from different countries to share knowledge and enrich global cultural production.

The Orange Economy is much more than an economic sector: it is a platform for expression, innovation, and inclusion. For it to take off and fully realize its potential, it is essential to foster innovation and overcome current challenges. Creative industries have the power to transform not only the economy but also the way we understand and connect as a society. Investing in the Orange Economy is betting on a more creative, diverse, and sustainable future.

Social economy and innovation

The Social Economy encompasses a set of economic and business activities based on principles of solidarity, inclusion, and sustainability. For me, the economy of the future must be social, and although I participate in various associations and benefit from the cooperative movement of companies like the Mondragon group or the Som Energia cooperative, I must admit that I find it challenging to observe long-term commitment from people who earn more by working in the private sector. I’m not sure what it is, but much more than idealism is needed to build a world based on the social economy; I find it hard to see the way forward.

The social economy model includes entities such as cooperatives, mutual societies, foundations, and associations that aim to generate social value beyond economic profit. Its primary objective is to meet collective needs, improve the quality of life of communities, and foster democratic participation in resource management. Instead of competing to maximize profits, these organizations promote collaboration and social justice, adapting to the challenges of a changing environment.

The Role of Innovation in the Social Economy

Innovation is a fundamental pillar for Social Economy entities to fulfill their purpose and generate sustained positive impact. From the incorporation of digital technologies to the implementation of new business models, innovation enables these organizations to:

  • Improve efficiency in resource management: Use digital tools to optimize administrative and logistical processes.
  • Promote participation among their key stakeholders: Create platforms that facilitate collective decision-making, such as mobile apps for voting in cooperatives.
  • Develop sustainable products and services: Innovate in ecological products or services that promote community well-being, such as renewable energy or inclusive education programs.
  • Strengthen collaboration between entities: Build networks and alliances that multiply social impact through the transfer of knowledge and resources.

Examples of Innovation in the Social Economy

  • Digital cooperatives: Organizations like CoopCycle have developed technological platforms that enable bicycle delivery cooperatives to compete with large companies, promoting fair working conditions.
  • Time banks: These initiatives foster the exchange of services between people through systems based on hours, creating more resilient and supportive local economies.
  • Community energy projects: Energy cooperatives like Som Energia have democratized access to renewable energy, allowing communities to manage their own energy resources.

Challenges and Opportunities

While the Social Economy presents great potential, it also faces significant challenges. These include a lack of funding, the need for professionalization in business management, and the difficult transition to digitalization. However, these difficulties also open doors to innovation:

  • Inclusive digitalization: Design accessible tools for entities with limited resources.
  • Hybrid models: Combine elements of the Social Economy with private sector practices to enhance impact.
  • Alternative financing: Explore new ways to raise resources, such as crowdfunding or social impact bonds.

Innovation in the Social Economy is not only possible but essential to address current challenges and make the most of opportunities. The key lies in collaboration, continuous learning, and adapting to a constantly evolving world. My contribution involves envisioning every business model from a cooperative perspective and making decisions based on this vision. It’s not much for now, but hopefully, it will help.

Innovating through new economies: opportunities and challenges

In a constantly transforming world, innovation becomes the driving force that propels the evolution of our societies and economies. One of the greatest opportunities today lies in the emergence of new economies that provide spaces to reimagine products, services, and processes. These emerging economies not only generate new market dynamics but also propose a more sustainable, inclusive model focused on collective well-being.

New economies and their relationship with innovation

Governments worldwide are developing policies to foster and strengthen these new economies, recognizing their ability to generate employment, social cohesion, and a positive environmental impact. From tax incentives to funding pilot projects, public initiatives aim to support business creativity aligned with sustainable development goals.

But what do we mean by these new economies? Here are the ones I find most relevant:

1. Social economy

The social economy is based on values such as solidarity, equality, and justice. It focuses on businesses and organizations whose main goal is not to maximize profit but to generate value for society, such as cooperatives, mutual societies, and associations. Innovating in this area means developing more professional, inclusive, and democratic business models, integrating technologies to enhance citizen participation and management efficiency.

2. Orange economy

The orange economy focuses on cultural and creative industries: art, design, film, music, literature, video games, and more. Its innovation potential lies in the ability to connect creativity and technology to produce cultural products that attract global markets. Governments supporting this sector often provide grants for artistic creation and facilitate the internationalization of creative businesses.

3. Silver economy

With an aging population, the silver economy addresses the needs of older people. From technological health devices to personalized tourism services, this sector offers a vast field for innovation. Public policies in this area often include investments in research on active aging and programs that promote the inclusion of the senior population in the digital economy.

4. Blue economy

The blue economy is linked to the sustainability of oceans and marine resources. Innovating in this economy involves developing technologies, knowledge, and capabilities to responsibly exploit marine resources, such as sustainable aquaculture, tidal energy, low-impact coastal tourism, and marine bioplastics. Coastal countries are implementing policies to protect marine ecosystems while boosting local economic growth.

5. Green economy

This economy focuses on environmental sustainability, promoting practices that reduce ecological footprints and encourage the efficient use of resources. Innovating in this area involves developing renewable energies, fostering the circular economy, and applying clean technologies that contribute to a more sustainable future.

6. Circular economy

The circular economy seeks to eliminate the concept of “waste” by reusing, repairing, and recycling materials. Innovating here means rethinking the product lifecycle to optimize resource use and minimize environmental impact, promoting a regenerative economic system by design.

7. Knowledge economy

Based on the value generated by information, technology, and human capital, this economy focuses on sectors such as education, research and development, and information technologies. Innovation in this area involves developing systems that enhance access to knowledge and its application in solving global problems.

8. Collaborative economy

Driven by digital platforms, this economy encourages the exchange of goods and services between individuals, such as Airbnb, BlaBlaCar, or coworking platforms. Innovating in this area means improving user experiences, security, and platform efficiency, promoting more accessible and sustainable models.

9. Digital economy

Closely linked to the knowledge economy, the digital economy focuses on the impact of digitization and technology on creating economic value. It includes areas such as e-commerce, fintech, and cryptocurrencies, all of which have high potential for disruption and innovation.

10. Data economy

The data economy is based on leveraging the vast amounts of data generated by individuals, companies, and connected devices. Innovating in this field means developing tools and methodologies to analyze, manage, and transform data into valuable information for decision-making. Sectors such as marketing, healthcare, and logistics are already experiencing a significant impact from the data economy, with policies promoting security and privacy in its use.

These emerging economies represent a paradigm shift in how we understand economic growth. Companies that choose to innovate in these sectors not only gain competitiveness but also contribute to building a more balanced and resilient world. Now more than ever, it is crucial for the private sector, governments, and communities to work together to maximize the positive impact of these new economies. Each of them can be a meaningful path, and together, they can help build the world we would like to see.

A year of innovation: summary of blog posts from 2024

As we close out 2024, it’s the perfect time to reflect on the topics covered in our blog, focusing on innovation and its impact on various sectors. Below is a summary of this year’s posts, organized chronologically:

  1. Some guidelines on how to measure innovation (September 3, 2024): This post provided directives to evaluate the performance of innovative initiatives, ensuring they generate the expected value and contribute to organizational growth. Read more
  2. Innovation management software (September 10, 2024): This article offered insights into digital tools that facilitate the management of innovation processes, helping companies organize and evaluate their initiatives effectively. Read more
  3. Building a business culture that fosters innovation (September 17, 2024): This post discussed the importance of promoting an organizational culture that encourages creativity and embraces change, key factors for success in dynamic environments. Read more
  4. Video podcast: Digital Moms (September 24, 2024): In a personal interview, experiences were shared about motherhood, innovation, and the use of social media, offering a unique perspective on balancing personal and professional life. Read more
  5. Open innovation: Innovating beyond internal boundaries (October 1, 2024): This post explored the concept of open innovation, highlighting external collaboration as a strategy to foster creativity and develop new solutions. Read more
  6. Innovation for leadership transformation in a major hotel chain (October 10, 2024): This article examined how innovation can transform leadership in the hotel sector, emphasizing the importance of adapting to new trends and technologies to stay competitive. Read more
  7. Scaling innovation: From pilot concept to global reality (October 15, 2024): This post analyzed how businesses can scale an innovation from a pilot phase to large-scale implementation, overcoming challenges and leveraging opportunities for global impact. Read more
  8. Innovation and sustainability: The path to a responsible future (October 22, 2024): This post examined the intersection of innovation and sustainability, proposing strategies for balanced and environmentally conscious development. Read more
  9. Ethics in innovation: A fundamental pillar for the future (October 29, 2024): This post reflected on the importance of incorporating ethical considerations into innovation processes, ensuring technological progress benefits society as a whole. Read more
  10. 6 key strategies for identifying future innovation trends (Part 1) (November 5, 2024): This post presented methods for anticipating innovation trends, allowing organizations to proactively adapt to market changes. Read more
  11. Another 6 strategies for identifying future innovation trends (Part 2) (November 12, 2024): This post complemented the previous strategies with new techniques to identify and leverage emerging trends in innovation. Read more
  12. Additional strategies for capturing future innovation trends (Part 3) (November 19, 2024): This post concluded the series on identifying future innovation trends, offering additional tools to build a solid and resilient approach to the future. Read more
  13. Preparing for the future of innovation management (November 26, 2024): This article discussed the need for an adaptable mindset in innovation management, considering the rapid pace of technological advancement and changing consumer expectations. Read more
  14. The robotics revolution in tourism (December 3, 2024): This post explored the impact of robotics on the tourism sector, analyzing how new technologies are transforming the industry and enhancing the customer experience. Read more

This year, the blog has offered a wide range of perspectives on innovation, providing tools and reflections to address current and future challenges. As we move into a new year, we will continue to explore and share knowledge that drives development and transformation across various sectors.

5 more proposals to promote innovation in public administration

Last week, five proposals were presented to promote innovation in public administration. Below, five additional proposals are outlined in the same direction:

Transparency and accountability: Proactively publishing information about public management and establishing clear accountability mechanisms increases citizens’ trust in institutions. Managing data robustly is fundamental, and the key to achieving this is digital transformation, even in the simplest processes.

Evaluation and continuous improvement: Implementing periodic evaluation systems for policies and programs allows the identification of areas for improvement and the adjustment of strategies to achieve proposed objectives. In the administrations I’m familiar with, this is often neglected, yet it is fundamental for identifying opportunities and improvement areas in the policies undertaken, as well as directly holding public managers accountable.

Efficient resource management: Optimizing the use of financial, human, and material resources ensures the sustainability of initiatives and maximizes the impact of public actions. Efficient management includes actions taken by anyone in the administration; it is not solely the responsibility of leaders. Acting with awareness of working for the public good is a cornerstone of public management.

Promotion of an innovation culture: Fostering a work environment that encourages creativity and the proposal of new ideas among public employees contributes to the generation of innovative solutions. In this post, we’ve discussed the culture of innovation, and there are many initiatives that can promote it.

Adaptation to climate change and sustainability: Integrating sustainability criteria and resilience to climate change into public policies ensures balanced and environmentally responsible development. Keeping this perspective in mind when defining public management can contribute to more innovative policies and greater future opportunities.

Transforming organizations in the public sector is not easy without feeling frustrated by the slow pace of change. However, I often share that the first time I invited companies from the public sector to discuss innovation, only five attended. Fifteen years later, the same forum was fully booked with over 120 companies. The only constant is change.

5 proposals for innovation in public administration

Innovation in public administration is essential to improve efficiency, transparency, and the quality of services offered to citizens. This article aims to share key elements for fostering innovation in the public sector. Below are five essential proposals to drive this transformation:

  1. Simplification of administrative procedures: Reducing bureaucracy and eliminating unnecessary processes make it easier for citizens and businesses to interact with the administration, streamlining processes and improving efficiency. This requires designers of processes to ask what the minimum information needed to manage them is and how citizens can clearly identify and understand what is being requested of them.
  2. Comprehensive digitalization of services: Implementing digital platforms that allow users to access public services online promotes transparency and reduces waiting times. More and more people are learning to interact digitally, and within two generations, progress in this area will be significant. The digitalization of public services can contribute to this evolution with all the implications it entails.
  3. Continuous training of personnel: Training public employees in new technologies and work methodologies ensures constant adaptation to change and improves the quality of services. Additionally, it fosters a readiness for change among public employees, which can drive transformation in public administration.
  4. Encouraging citizen participation: Establishing effective channels for citizens to participate in decision-making and service evaluation strengthens democracy and shared responsibility. Over the last century, too much individual responsibility has been delegated to public administration. It’s time to reclaim this duty and the right that comes with it.
  5. Public-private collaboration: Promoting strategic partnerships with the private sector to leverage resources and expertise generates innovative solutions to public problems. One way to expand public capacity is by creating solutions from the private sector.

The implementation of these proposals requires a determined commitment from authorities and active citizen participation, aiming to build a more modern, efficient, and citizen-centered public administration.

The robotics revolution in tourism

On November 12th, I attended a fascinating event about robotics in the HORECA sector (hospitality, restaurants, and catering), organized by the Fundació BIT. It was an eye-opening experience, highlighting how technological innovation is rapidly transforming our industry. In this post, I share my thoughts on some of the most intriguing points discussed during the event.

Key Advances in Robotics for the Sector

  1. Enhanced sensory capabilities: In recent years, robots have significantly improved their automatic perception abilities thanks to the integration of image recognition, radar, and laser technologies. This advancement broadens their practical applications.
  2. AI and digital twins: Technologies like artificial intelligence, digital twins, and machine learning are driving a new era in service robotics, opening up possibilities that seemed like science fiction just a decade ago.
  3. The rise of cobots: Unlike traditional autonomous robots, cobots (collaborative robots) are designed to work alongside people, not replace them. This collaborative approach seeks to create environments where humans and robots act as partners, not competitors.
  4. Mobile cobots and innovative business models: The concept of mobile cobots, such as robotic arms on wheeled platforms, and the “Robot as a Service” (RaaS) model—pay-per-use—were introduced as more flexible alternatives to buying or leasing robots.
  5. Specific applications: Cobots are ideal for tasks that complement human capabilities, while autonomous robots are designed for independent operations, such as in highly automated fast-food concepts.
  6. Trends in interfaces and training: Interacting with robots is becoming increasingly intuitive, eliminating the need for advanced programming skills. However, this shift requires new training models for workers.
  7. Implementation strategies: Starting with robots designed for simple, repetitive, and routine tasks can be an effective strategy before tackling more complex applications.

Implications for Tourism

In the context of tourism, these advances have key implications for decision-makers:

  • Addressing labor shortages: In areas such as F&B (food and beverage) and cleaning, where there is a lack of workers, cobots can be a vital tool. Their implementation should focus on improving employee well-being.
  • Adapting to change: Transitioning to robotics requires not only adapting spaces but also adjusting processes and expectations. It’s not about replicating what people do, but about redefining tasks for which robots are best suited.
  • Priority areas: Tasks like cleaning and goods transportation were identified as key areas for transformation through robotics.
  • Learning from other industries: Adopting robotic solutions from more advanced sectors can be an effective strategy for tourism. Robots should be seen as tools that empower employees, not as replacements.
  • Inspiring applications: From ingredient dispensers to robots that cook tortillas during show cooking or serve beer, the possibilities are nearly endless. Other examples include kitchen robots for concepts like “dark kitchens,” exoskeletons to reduce physical strain, and robots for maintenance and cleaning tasks.

Conclusion

Robotics applied to tourism has the potential to transform not only operational processes but also the experiences of both workers and customers. The key is to move forward strategically, ensuring that technology complements rather than replaces the human factor that makes our sector so special.