Author: Mariona Luis Tomás

Innovation and Sustainability: the path towards a responsible future

Posted on by Mariona Luis Tomás

In today’s era, sustainability has ceased to be an option and has become an unavoidable necessity. Companies, governments, and organizations not only need to innovate to improve efficiency or profitability but also to create a positive impact on the environment and society, contributing to building the world we would like for our daughters and granddaughters, our sons and grandsons. In this context, innovation and sustainability intersect, offering opportunities to transform industries and practices towards a more responsible and enduring model.

Key Principles of Sustainable Innovation

For innovation to be truly sustainable, it is essential to incorporate certain fundamental principles:

  • Social equity: Innovation should not only aim for economic growth but also strive to improve living conditions and promote social justice, ensuring that the benefits reach all segments of the population.
  • Life cycle assessment: Considering the environmental and social impact of a product or process throughout all stages of its life cycle, from design to final disposal, is key to minimizing its ecological footprint.
  • Collaboration and partnerships: Sustainable innovation does not happen in isolation. Knowledge and partnerships with other actors, such as research institutions, governments, and companies, are crucial for fostering sustainable solutions.
  • Sustainable design and materials: The use of recyclable, renewable, or biodegradable materials, and the design of products that minimize resource usage and waste generation while maintaining functionality, is a fundamental pillar of sustainability.
  • Transparency and traceability: Consumers and stakeholders increasingly demand clarity on how products are made. Traceability and transparency are essential for building trust and accountability.
  • Resilience and adaptability: In a world of rapid environmental and social changes, innovation must be adaptable and resilient, prepared to face challenges such as climate change or resource crises.

How to Integrate Sustainability into Innovation Practices

Integrating sustainability into the innovation process is not only an ethical matter but also a strategic one. Here are some key approaches to doing so:

  • Apply eco-design principles: Considering the environmental impact from the early stages of design is essential. This involves reducing resource consumption, minimizing waste, and improving the energy efficiency of products and processes.
  • Sustainable supply chain: Ensuring that the entire supply chain follows sustainability principles is key. This includes choosing responsible suppliers and ensuring ethical and environmentally respectful labor practices.
  • Sustainability goals and metrics: Establishing clear sustainability objectives and defining metrics to measure progress is crucial. Companies should continuously monitor their performance in terms of environmental and social impact.
  • Life cycle analysis: Life cycle analysis allows the evaluation of a product’s environmental impact from creation to disposal. This helps identify areas for improvement and reduce the ecological footprint.
  • Certifications and labels: Holding recognized certifications, such as ISO 14001 or eco-friendly product labels, ensures that innovations meet the highest standards of sustainability and responsibility.

Examples of Sustainable Innovations

Today, multiple sectors are leading the way towards a more sustainable future through key innovations, mobilized locally across Europe:

  • Sustainable agriculture: Practices such as vertical farming and the use of precision technologies are transforming food production to be more efficient and less dependent on resources such as water and chemical fertilizers.
  • Renewable energy: Innovations in solar, wind energy, and battery technologies are enabling the transition to cleaner and more accessible energy sources for all.
  • Circular economy: The circular economy seeks to eliminate the concept of “waste” by promoting recycling, reusing, and regenerating materials, thus reducing environmental impact.
  • Electric mobility: Electric vehicles and charging infrastructure are changing the way we move, reducing dependence on fossil fuels and improving air quality in cities.
  • Clean water technologies: Innovations in water purification and desalination are helping mitigate the scarcity of this vital resource, especially in areas affected by climate change.

Challenges in Sustainable Innovation

Despite the advances, sustainable innovation faces significant challenges:

  • Initial costs: Sustainable innovation often requires significant initial investments in research, development, and infrastructure—thinking things through more carefully before taking action. In some cases, these costs can be recovered in the long term through efficiency and value creation (although not always, in my experience).
  • Regulatory compliance: Navigating regulatory frameworks, which vary from country to country and constantly evolve, can be a challenge but is fundamental to ensuring that innovations comply with international standards.
  • Consumer awareness: Although more people are supporting sustainable products and practices, there is still a long way to go in raising awareness and willingness to pay more for environmentally friendly products.
  • Supply chain complexity: Ensuring that the entire supply chain is transparent and ethical can be complex, especially in globalized industries.
  • Balancing interests: Sustainable innovation must balance economic, environmental, and social interests, which can create tensions among the different actors involved.

Sustainable innovation not only benefits the planet and communities but also offers businesses opportunities to differentiate themselves, improve their reputation, and build customer loyalty. Ultimately, integrating sustainability principles into innovation is essential for the future of industries and economies on a global scale.

Scaling Innovation: From Concept to Global Reality

Posted on by Mariona Luis Tomás

The innovation process is exciting, but the true test for many companies comes when they must scale those innovations. How do we ensure that a product, idea, or innovative process that has been successful in a controlled environment can make an impact on a larger scale, both within the organization and in the market? This is the challenge of scaling innovation, and here are some proposals on how to approach it.

What is scaling innovation?

Scaling innovation involves taking an idea or solution that has been developed in a pilot, limited, or experimental environment and expanding its adoption to have a broader impact, whether organizationally, in the market, or across an entire ecosystem. It’s not just about replicating an idea in different contexts but ensuring it is adapted, implemented, and adopted efficiently and effectively.

The scaling process: from theory to practice

Scaling innovation is not a linear process nor one-size-fits-all. It requires several key steps and elements to maximize the chances of success:

  • Start with a solid foundation: Before scaling, it is vital that the innovation has a solid base. This includes a clear value proposition, proof of concept, and an analysis of technical, operational, and financial feasibility.
  • Scalability assessment: Not all innovations are easily scalable. A detailed evaluation is necessary to identify scaling opportunities and anticipate potential obstacles. This requires a deep look into aspects such as technical, resource, and financial scalability in each location where it is intended to be implemented.
  • Pilots and testing: A common practice is to conduct pilots in key markets or segments. This allows for testing the innovation in real situations, monitoring performance, and gathering critical feedback before large-scale implementation, following a progressive deployment approach.
  • Establish a scaling plan: Creating a clear roadmap with milestones, resource allocation, and evaluation metrics is crucial. This plan should include clear objectives, a risk analysis, and appropriate training for the teams that will lead the expansion.
  • Continuous monitoring and feedback: Feedback is a pillar of scaling innovation. It is important to have mechanisms to receive and analyze feedback from employees, customers, and any other key stakeholders who impact the scaling process. This flow of information will help adjust the process as it unfolds.
  • Standardization: Once the pilot has been validated, process standardization is key. This ensures efficient operations and maintains consistent quality throughout the scaling process.
  • Marketing and communication strategy: Effectively communicating the benefits of the innovation to all internal and external stakeholders is fundamental to gaining support and ensuring smooth adoption.

Requirements for successful scaling

Having a good idea or promising product is not enough. To scale successfully, it’s important to pay attention to several critical elements:

  • Adaptability and flexibility: The ability to adjust the innovation to different contexts is essential, especially when dealing with diverse markets or varied customer segments.
  • Training and capacity building: The team responsible for scaling must be well trained to implement and manage the innovation effectively.
  • Technology and digital tools: Leveraging technology and using data analysis and automation tools can significantly ease the scaling process.
  • Strategic partnerships: Sometimes forming alliances with research institutions, industry associations, or complementary businesses can accelerate the expansion process.

Scaling innovation is not simply multiplying what has worked on a small scale. It is a dynamic process that requires strategic planning, the ability to adapt to new contexts, and a customer-centered approach. With the right management, organizations can transform a good idea into a global innovation that drives their competitiveness and long-term growth.

Innovation for leadership transformation in a large hotel chain

Posted on by Mariona Luis Tomás

Last week, I was contacted via LinkedIn by a recruitment person from a large multinational hotel company with headquarters in Mallorca, because based on my profile they thought that I could perhaps contribute to the transformation of the management leadership of this company. I thought about the possible approach to transforming the management leadership that they were asking me for, and I transcribe my contributions and comments here. I have based my reflections on the Falkon model from the University of Mondragon, and on the book Friend Leadership by Toivanen.

New leadership for new generations

Leadership in organizations is undergoing a full transformation, driven by the need to adapt to a more collaborative, innovative environment aligned with the values ​​of personal and collective well-being. This change is particularly relevant for companies in the hotel sector such as large hotel chains, companies that have been constantly evolving to offer exceptional experiences. However, the traditional management leadership of a large hotel chain can benefit from a transition towards a more inclusive and modern approach, based on new values ​​that allow a smooth generational transition in the management team.

New social values ​​applied to a large hotel chain

The proposed management transition model emphasizes the development of leaders who not only manage, but inspire and transform their teams through collaboration and co-creation.

  1. Creating teams that generate change: In a large hotel chain, this could mean a shift towards creating empowered teams that make joint decisions and actively participate in defining the company’s strategy and projects. This approach focuses on empathy and diversity, essential elements for building a culture of inclusion that is able to listen to and understand different perspectives within teams.
  2. Developing impactful business projects: This involves fostering an intrapreneurial mindset within teams. Leaders should not only guide, but act as mentors so that teams can propose, develop and execute new ideas that impact both the business and the community.
  3. Technical knowledge and tools: In a world where digitalization and technological tools are key, it is vital that the leaders of a large hotel chain are not only up to date in the use of emerging technologies, but are also able to guide their teams in the acquisition and application of these skills for future success.

From traditional leadership to new managerial leadership in a large hotel chain

The new leadership proposal is based on a philosophy based on closeness, empathy and the construction of genuine relationships within teams. This approach fits perfectly with the evolution that a large hotel chain may be looking for: a less hierarchical leadership and more emotionally connected to collaborators. Below are some key steps to implement this transformation:

  • Self-leadership as a basis: In order to lead others, the managers of a large hotel chain must first know themselves, understand their strengths and areas for improvement, and manage their energy efficiently. This self-leadership ensures that leaders are emotionally prepared to guide their teams from authenticity
  • Shared vision: Modern leadership in a large hotel chain must be based on a shared vision, where leaders not only outline the strategy, but build it together with their teams. This principle aligns with the idea that leadership is no longer about imposing an individual vision, but about co-creating a common narrative that inspires and mobilizes everyone
  • Empowerment and trust: highlights the importance of fostering an environment of trust where team members feel valued and empowered to act autonomously. In a large hotel chain, this could translate into giving more responsibilities to work teams, promoting decentralized decision-making and innovation at every level, thinking in terms of self-management.
  • Active listening and dialogue: In an environment as dynamic as that of a large hotel chain, it is crucial that leaders practice active listening, understand the emotions of their teams and be available to resolve conflicts through dialogue. This practice creates a safe space for innovation and cooperation
  • Community culture: Promote the creation of a community culture within the organization, which could translate into encouraging rituals and activities that strengthen the sense of belonging and team spirit, from shared celebrations to co-creation sessions where all collaborators can contribute.

In conclusion, the transition of a large hotel chain towards a more modern, collaborative and emotionally intelligent leadership is both a necessity and an opportunity. Integrating new approaches can help the company adapt to an environment where diverse and empowered teams are the key to success. By focusing on creating an inclusive, collaborative and well-being-oriented culture, a large hotel chain can continue to lead in the hospitality sector, not only for its products and services, but for the positive impact on its employees and society.

Open innovation: innovating beyond internal boundaries

Posted on by Mariona Luis Tomás

The path to innovation does not always have to be traveled alone. Open innovation, defined in 2004 within the technological sphere, presents itself as a revolutionary approach that allows organizations to look beyond their internal boundaries and leverage the ideas, technologies, and knowledge that exist externally. This model of innovation not only expands possibilities but can also accelerate product development, improve efficiency, and reduce costs.

What is Open Innovation?

Open innovation is a business and technological management philosophy that encourages collaboration with external partners to advance innovation processes. Unlike traditional approaches that rely exclusively on internal resources, open innovation recognizes that valuable ideas and innovative technologies can be found outside the organization. This approach is based on two key premises:

  • Valuable ideas and technologies can come from outside the organization.
  • Collaborating with external actors can lead to better innovation outcomes.

Benefits of Open Innovation

Adopting an open innovation approach can provide organizations with a number of significant benefits:

  • Access to External Knowledge and Expertise: Collaborating with universities, research institutions, startups, and other companies allows organizations to tap into specialized knowledge that may not be available internally.
  • Diverse Perspectives: Open innovation fosters diversity of thought by integrating different perspectives, which can lead to more creative and effective solutions.
  • Cost Efficiency: By sharing resources and knowledge with external partners, companies can reduce the costs associated with research and development.
  • Accelerated Innovation: Collaborating with other actors allows companies to accelerate the development process for products and services, shortening time-to-market.
  • Sharing Risks and Rewards: External collaboration allows for the distribution of risks and benefits associated with innovation, making projects more viable.
  • Market Expansion: Working with external partners can open up new market opportunities, allowing companies to expand their reach and penetrate new segments.

Challenges of Open Innovation

Despite its many benefits, open innovation also presents challenges that organizations must manage effectively:

  • Intellectual Property Management: Protecting and managing intellectual property and the results of developed innovations is a critical aspect of open innovation. It is essential to establish clear agreements to protect the rights of all involved parties.
  • Trust and Collaboration: Building trust-based relationships with external partners is fundamental to the success of open innovation. A lack of trust can hinder collaboration and affect outcomes. In this regard, it is crucial to work progressively (starting with a small project) and over the long term to identify collaborators and develop relationships over time.
  • Quality Control: Ensuring the quality of products and services developed in collaboration with third parties can be challenging, especially when working with multiple partners.
  • Data Security: Protecting sensitive information and data shared during collaborations is vital to prevent leaks and ensure security.
  • Integration and Coordination: Integrating external contributions into the company’s internal processes requires careful coordination and efficient resource management.

Strategies for Open Innovation

For open innovation to be effective, it is necessary to implement strategies that facilitate collaboration and maximize benefits. Below are some strategies for incorporating knowledge and resources through open innovation projects:

  • Crowdsourcing: Leveraging collective intelligence through crowdsourcing platforms allows companies to access a vast pool of ideas and solutions proposed by external individuals.
  • Challenges and Competitions: Organizing innovation competitions and challenges is an effective way to involve external actors in solving specific company problems.
  • Engagement with Startups: Collaborating with startups can provide companies with access to disruptive technologies and innovative approaches that can complement their own innovation efforts.
  • Use of Technology: Implementing technological platforms that facilitate collaboration and idea exchange is essential for keeping open innovation efficient and productive.
  • Collaborative Spaces: Creating and maintaining physical or virtual spaces where external and internal actors can collaborate on innovation projects can foster creativity and synergy.

Open innovation has become a crucial strategy for companies that wish to remain competitive in a fast-paced and constantly changing business environment. It allows organizations to access a broader pool of talent and ideas, reduce time-to-market, and respond more effectively to changing customer needs. However, for this approach to be successful, it is essential to adopt a clear strategy and be willing to adapt to new ways of working. Open innovation not only broadens the organization’s horizons but also strengthens its ability to face future challenges with agility and creativity.

Video podcast Mamis Digitales

Posted on by Mariona Luis Tomás

This is a different, more personal post, in which I share an interview that combines some insight into my motherhood, something about innovation and something about how I use artificial intelligence.

Last July I was interviewed by the platform Mamis Digitales, which is dedicated to promoting training courses and managing professional opportunities for women who want to better balance their lives as mothers and professionals, reinventing themselves to be digital professionals (community managers, virtual assistants, copywriters, etc.).

They contacted me through linked-in and I agreed to do the interview without thinking too much about it, because I think that one of the things we lack when women trace our professional and family path is references: knowing how other people have done it, different ways of organizing.

This morning I was thinking that perhaps conciliation does not consist of women organizing ourselves to do everything, but rather that the system adapts, on the one hand (legislation, reduction of working hours, more vacations, productivity derived from the implementation of technology, …), and, on the other hand, that the male group that decides to have children, and the whole society in general, gets more involved in raising them.

I was wondering if the fact of telling how I had organized myself contributed to perpetuating a model in which we are the ones who organize ourselves, in which the system does not adapt and the group of fathers no longer live their paternity. It must be said that the conditions for motherhood when my children were born were worse than the current ones (so the system is in the process of adaptation, slow as always), and that new co-responsible masculinities emerge (although they are news, which implies that it is not something common and that it is even slower).

My conclusion, and that is why I share it, is that, although I would like it not to be necessary, sharing different ways of organizing to have a good maternity without giving up the independence, social life and opportunities that professional life gives is important, and it is part of the path that we have to take as a society to offer the female group that wants to be a mother (and those who want to be a father), a conscious maternity, a conscious professional career, and in general a conscious life.

Here you have the video podcast on YouTube.

Thank you very much Irene Llull for reminding me that I had done the interview, for being attentive, for sharing and for this tremendous capacity to manage information that you have.

Create a business culture favorable to innovation

Posted on by Mariona Luis Tomás

In today’s dynamic business environment, an organization’s ability to innovate doesn’t just depend on having good ideas or investing in technology; it’s also crucial to have a culture that fosters creativity, calculated risk-taking, and collaboration. Creating an innovation-friendly culture is an ongoing process that requires commitment, vision, and the implementation of effective strategies. Below, we explore the essential steps to build and maintain a culture that drives innovation within the organization.

1. Leadership commitment

Leadership is the pillar upon which an innovative culture is built. Leaders must not only support innovation in words but also demonstrate their commitment through concrete actions. This includes actively participating in innovation initiatives, allocating necessary resources, removing obstacles, and fostering an environment where calculated risk is seen as an opportunity for learning and growth, where mistakes are not penalized. When leadership is involved and leads by example, it sets a tone that permeates the entire organization.

2. Define a clear vision and objectives

In nearly every post on this blog, the importance of having and communicating a vision is emphasized. A compelling vision for innovation, along with clear and well-communicated objectives, provides the organization with direction and purpose. This not only aligns innovation efforts with the company’s strategic goals but also motivates employees to contribute their ideas, actively participate in the innovation process, and make day-to-day decisions in line with the organization’s priorities. It is essential that everyone in the organization understands the importance of innovation and how their individual roles contribute to this common goal.

3. Encourage risk-taking

Risk is inherently part of the innovation process. However, for employees to feel comfortable taking risks, it is essential that the organization sets clear expectations and provides a “safety net” that allows for experimentation without fear of failure. Celebrating failures as learning opportunities and promoting experimentation are practices that can transform the fear of risk into a mindset of growth and creativity.

4. Promote collaboration at all levels

Innovation doesn’t happen in a vacuum; it is the result of effective collaboration between different teams and disciplines. Creating cross-functional teams, establishing collaborative spaces, and clearly defining roles and responsibilities are some of the strategies to foster collaboration. Additionally, it’s important to implement tools and spaces for collaboration that facilitate communication and joint work, as well as to promote diversity and inclusion, which enriches perspectives and strengthens the organization’s capacity to innovate.

5. Invest in learning and development

Innovation thrives on knowledge, attitude, and skill. Therefore, investing in the continuous professional development of employees not only improves their performance but also strengthens the organization’s ability to adapt and lead in a constantly changing environment. Offering personalized training, continuous learning opportunities, and leadership development are some of the ways organizations can prepare for future challenges and maintain their competitive edge.

6. Recognize and reward innovation

Recognition and rewards are powerful motivators that can significantly boost innovation efforts. It is crucial that organizations implement recognition systems that are aligned with the company’s goals and are transparent in their evaluation. Recognizing both successes and failures (understood as learning opportunities) through personalized rewards, public recognition, or professional advancement programs can strengthen employee commitment and foster a culture where innovation flourishes.

7. Eliminate organizational barriers

Barriers such as excessive bureaucracy, rigid hierarchies, and outdated processes can stifle innovation. Identifying and eliminating these obstacles is vital to creating an environment where ideas can develop and thrive. By simplifying processes and promoting a more agile and flexible structure, organizations can facilitate a freer flow of ideas and increase responsiveness to innovation opportunities.

8. Foster intrapreneurship

Encouraging employees to act as entrepreneurs within the organization—known as intrapreneurship—is a powerful strategy for driving innovation from within. This involves providing autonomy, resources, and support for employees to develop and execute their own ideas. Establishing innovation teams, idea generation platforms, and intrapreneur networks (depending on the company’s characteristics and size) can be an effective way to channel internal creativity into innovative initiatives.

In conclusion, creating an innovation-friendly culture is not a destination but an ongoing journey that involves nurturing creativity, embracing change, and constantly learning from both successes and failures. By integrating innovation into the organizational DNA, companies can remain agile and competitive in a rapidly evolving world. Remember, an innovation culture is the foundation upon which great advances are built and sustainable success is ensured, making it highly attractive to talent.

Innovation Management Software

Posted on by Mariona Luis Tomás

Companies need more than just good ideas: they require a structure that allows them to manage, evaluate, and develop those ideas efficiently. This is where innovation management software comes into play, an indispensable tool for any organization that seeks to systematize its innovation process and maximize the impact of its creative efforts.

What is Innovation Management Software?

Innovation management software is a platform designed to facilitate and organize the innovation process within a company. Similar to project management tools but with a focus more oriented towards the generation and development of ideas, this type of software allows organizations to effectively manage the life cycle of their innovative initiatives, from the conception of an idea to its implementation.

Key Features of Innovation Management Software

There are several key elements to consider when evaluating software for innovation management. Depending on the company and its characteristics, and on how its innovation process operates, each organization will value certain features more than others.

  • Secure Collaborative Space: These tools provide a safe and organized environment where teams can collaborate, share ideas, and work together towards innovation. Effective collaboration is key to transforming an idea into a viable solution.
  • Templates and Guides for Strategic Planning: The software typically includes customizable templates and guides that help organizations define and plan their innovation strategy. This ensures that ideas are aligned with the company’s strategic objectives.
  • Progress Tracking and Milestone Generation: The ability to define and track progress through milestones is essential. These tools allow teams to clearly visualize which stage of development each project is in, making management and informed decision-making easier.
  • Stage Progression Scheme for Product Development: A crucial aspect of innovation management is the ability to structure product development through a well-defined stage progression scheme. This helps ensure that each idea is rigorously evaluated and developed before moving on to the next phase.
  • Mobile-Friendly Interface: With the increase in remote work and the need for accessibility, many of these software solutions offer mobile interfaces, allowing teams to collaborate and manage projects from anywhere, at any time.
  • Secure Access and SSO (Single Sign-On): Security is a priority. These systems usually offer secure access through SSO integration, ensuring that only authorized individuals can access sensitive information and collaborate on projects.
  • Project Budgeting and Forecasting: Financial management is a critical component of innovation. Innovation management software allows for precise budgeting and forecasting, ensuring that projects stay within budget limits and resources are optimized.
  • Prototyping and Integration: Some tools offer integrated prototyping capabilities (for certain projects) or through integrations with other platforms, facilitating the development and validation of ideas in early stages.
  • Crowdsourcing and Surveys: To foster open innovation and gain valuable insights, many of these software solutions include crowdsourcing and survey functions. This allows for the involvement of a larger number of participants, including employees and customers, in the idea generation process.
  • Customizable Fields for Data Collection: Flexibility is essential, so these tools often allow for the customization of data fields according to the specific needs of the project or organization, making data collection more relevant and useful.

Examples of Innovation Management Software

Some of the most recognized platforms in this field include:

  • Miro: Ideal for visual collaboration and brainstorming, Miro offers a dynamic space where teams can creatively and collaboratively visualize their ideas.
  • Planview: A robust tool that combines project management with advanced strategic planning capabilities, perfect for organizations seeking comprehensive control over their innovation initiatives.
  • Basecamp: Although better known as a project management tool, Basecamp is also very effective for organizing and managing innovation initiatives, especially in collaborative environments.

Innovation management software is not just an additional tool but an essential component for any organization that wants to approach innovation systematically and effectively. These platforms not only facilitate the generation and development of ideas but also ensure that innovation initiatives are aligned with the company’s strategic objectives and are managed efficiently.

In a business environment where speed and adaptability are crucial, having software that centralizes and optimizes the innovation process can make the difference between leading the market or falling behind. So if your company has not yet explored these tools, now is the time to do so. Don’t let your ideas stay on paper!

Some guidelines on how to measure innovation

Posted on by Mariona Luis Tomás

o assess whether innovation efforts generate the expected value, it is crucial to measure their performance effectively. How can we ensure that our innovation initiatives are truly driving growth and not just creating noise? Below is a set of important steps to implement innovation performance metrics, a practice that can transform the way your organization approaches innovation.

  1. Define clear objectives

The first step in measuring innovation performance is to have clarity about what you want to achieve. Are you looking to increase the number of successful product launches? Improve R&D efficiency? Or perhaps foster a culture of innovation within the company? These objectives will define the metrics you need to track and provide a clear guide on where to focus your efforts.

  1. Identify relevant KPIs

Once the objectives are defined, it is essential to identify the Key Performance Indicators (KPIs) that will allow you to measure progress towards those goals. Some common KPIs in innovation measurement include the number of new products or services launched, time to market, R&D investment, market share growth, customer satisfaction, and employee engagement. Each of these KPIs provides a different perspective on innovation performance, and by combining them, you get a holistic view of the impact of innovative initiatives.

  1. Establish data collection methods

Effective measurement requires accurate and reliable data. For each KPI, it is important to define how the necessary data will be collected, which forms the KPI. This may involve leveraging existing data sources, implementing surveys, conducting interviews, or using tools and software specifically designed for innovation management. It is important to ensure that the collection methods are consistent and aligned with the established objectives and that collecting them does not require excessive time or energy.

  1. Set baselines

To understand the impact of your innovation efforts, it is essential to establish reference measurements or baselines for the selected KPIs. This will allow you to know your starting point and set realistic goals that you want to achieve. Comparing current performance with these baselines will give you a clear idea of whether you are moving in the right direction.

  1. Integrate metrics into the innovation process

Metrics should not be an isolated element but should be integrated into the organization’s innovation process. This means that teams must understand the importance of tracking KPIs and have the necessary tools and resources to do so. Additionally, it is crucial that measurement is a continuous process and not a one-time event. Innovation is dynamic, and metrics must reflect and adapt to this dynamism.

  1. Use technology to facilitate measurement

Technology plays a crucial role in measuring innovation performance. The use of innovation management software can simplify data collection, analysis, and report generation. There are various tools available that allow you to manage ideas, track project progress, and generate detailed reports that facilitate data-driven decision-making. We will explore this topic in a future post.

  1. Encourage continuous improvement and employee engagement

Finally, measuring innovation performance must be accompanied by a culture of continuous improvement. Use the data and insights obtained to identify bottlenecks, challenges, and areas that require adjustments in the innovation processes. Additionally, it is essential to involve employees in this process, encouraging them to take ownership of relevant KPIs and provide feedback on how to improve innovation efforts.

Conclusion

Measuring innovation performance is an ongoing process that requires commitment and adaptability. By systematically implementing these metrics, you can optimize innovation processes, allocate resources effectively, and maintain competitiveness in a constantly evolving business environment. Remember that innovation is not just a goal, but a journey, and metrics are the map that will guide you to success.

Let’s talk about technological foresight

Posted on by Mariona Luis Tomás

Technology foresight conducts long-term analyses to predict future technological developments and prepare for them: would Swiss watch manufacturers have faced the fate they did if they had foresight into the impact of the Asian digital watch?

Foresight is an essential practice that enables companies and organizations to stay at the forefront of innovation and competitiveness. Below, the main objectives, methods, techniques, and information resources used in technology foresight are described.

Objectives of Technology Foresight

Informed Decision-Making: Provide data and analysis that facilitate strategic decisions based on reliable information, knowing that the reliability of the information depends on who interprets it.

Risk Mitigation: Identify possible threats and prepare strategies to minimize them.

Opportunity Identification: Detect new areas of opportunity for development and growth, and for competitive improvement.

Competitive Advantage: Stay ahead of the competition by anticipating emerging trends and technologies.

Policy Formulation: Develop policies and strategies aligned with future trends and technological needs.

Methods and Techniques Used in Technology Foresight

There are different methods to think about the future and how technology can impact the company in the long term. Some are repeated with technological surveillance, such as patent analysis, and are as follows:

Expert Panels: Meetings of experts in different areas to discuss and analyze possible technological futures and their implications.

Trend Analysis: Evaluation of historical and current data to identify patterns and trends that may indicate future developments.

Scenario Planning: Creation of different possible future scenarios to assess how they might develop and what impacts they might have.

Technology Roadmapping: Methodology to plan the development of technologies over time, aligning resources and strategies with technological goals.

Delphi Method: Iterative survey technique that gathers and refines the opinions of a panel of experts to reach a consensus on future technological developments.

Horizon Scanning: Search and analysis of early signs of changes and future developments in the technological environment.

Patent Analysis: Study of patent databases to identify new inventions and trends in technological innovation.

Wild Cards Analysis: Evaluation of unlikely but high-impact events that could significantly alter the technological landscape.

Information Resources Used

To conduct effective technology foresight, various sources of information that provide reliable and relevant data are used, again some repeated with technological and environmental surveillance, though looking towards the future instead of the present:

Scientific and Technical Literature: Articles and studies that present the latest advances and discoveries in science and technology.

Patent Databases: Information on new inventions and trends in intellectual property.

Market Research Reports: Market analyses that provide insights into current and future trends.

Government Reports: Official documents that provide information on policies, regulations, and government-supported technological developments.

Innovation Ecosystems: Networks and collaborations among different actors in the technology sector that facilitate the exchange of ideas and the joint development of innovations.

Integration into the Innovation Strategy

Technology foresight is not just about collecting and analyzing data, but about integrating this information into the company’s innovation strategy. Through an interdisciplinary approach, it ensures that the different aspects of the analysis are considered and aligned with the organization’s strategic objectives. This allows the company to be proactive, adapt quickly to changes, and seize emerging opportunities.

Technology develops and transforms companies at an ever-faster pace. I wonder if the life cycle of companies will shorten in the future, if companies will be single-generation, if there will no longer be companies over 100 years old, 100 years from now.

Let’s talk about environment surveillance for innovation

Posted on by Mariona Luis Tomás

Environmental surveillance involves observing the economic, social, and regulatory environment to anticipate changes that could affect the innovation strategy. It is a fundamental practice for any company that seeks to remain competitive and adaptable in a constantly changing environment.

Below, the main objectives, information resources, and tools used in environmental surveillance are detailed. As with all elements of external analysis, each company must customize the objectives, resources, and tools to its profile and options, to what serves it best.

Objectives of Environmental Surveillance

Risk Mitigation: Identify and evaluate possible external threats that could negatively affect the company, allowing it to anticipate and mitigate associated risks.

Opportunity Identification: Detect new business opportunities and potential areas of growth in the market.

Adaptation: Facilitate the company’s ability to adapt to changes in the external environment, ensuring a quick and effective response.

Regulatory Compliance: Ensure that the company complies with all applicable regulations and standards, avoiding penalties and improving its reputation.

Competitive Advantage: Obtain and maintain a competitive advantage by being better informed and prepared than competitors.

Information Resources for Environmental Surveillance

To carry out effective environmental surveillance, it is important to use various sources of information that provide reliable and relevant data. The main sources of information include:

Market Research: Studies and analyses of the market that provide information on trends, consumer behaviors, and growth projections. Consumers and their consumption habits change over time, and this is an important element that companies cannot ignore.

Competitor Analysis: Evaluation of competitors’ strategies, strengths, and weaknesses to anticipate their moves and plan accordingly. In this regard, it is important to observe competitors’ innovation strategies, at least at the level of products and services and marketing (since process and organizational innovation is more difficult to detect from the outside).

Industry Reports: Reports and analyses of the sector that offer an updated view of the state and prospects of the industry.

Government and Regulatory Agencies: Information on policies, regulations, and normative changes that could affect the company.

Trade Associations: Organizations that aggregate and provide data, reports, and analyses about the sector, as well as networking and collaboration opportunities.

Customer Feedback: Opinions and comments from customers that can reveal market needs and preferences. Nowadays, all companies constantly ask for customer feedback, which tires them out; my proposal is to focus attention on customers who were not satisfied, as they are much more likely to share their feedback.

Media and News: Sources of information about current events, trends, and changes in the economic, social, and political environment.

Integration into the Innovation Strategy

All the information collected and analyzed through environmental surveillance is used to carry out scenario planning. This process involves creating possible and plausible future scenarios, considering both the opportunities and threats identified. Additionally, regulatory and ethical considerations are taken into account, ensuring that the company is not only innovative but also responsible and compliant with regulations, as well as aligned with its values.

Integrating this analysis into the innovation strategy ensures that decisions are based on concrete and updated data, promoting a strategy of continuous learning and adaptation. This allows the company to be proactive rather than reactive, seizing opportunities before competitors and effectively minimizing risks.