Coastal tourism is one of the most important economic activities in many regions of the world. However, it is often analyzed in isolation, without linking it to a broader, strategic concept: the blue economy. But what does this really mean, and why is it important for the sustainable development of coastal destinations?
The blue economy is an approach that seeks to harness ocean resources sustainably, driving economic growth without compromising the health of marine ecosystems. From this perspective, coastal tourism is not just a service industry, but a key player in the enhancement and protection of the marine environment.
From small fishing villages to large sun-and-beach tourist destinations, coastal tourism generates employment, boosts local economies, and fosters innovation in sectors such as maritime transport, seafood-based cuisine, and nautical tourism, among others. However, if not managed properly, it can also cause irreversible damage, such as ecosystem degradation, overexploitation of resources, and pollution of seas and beaches.
Initiatives such as sustainable hotels, marine ecotourism, and responsible tourism certifications are demonstrating that it is possible to align coastal tourism with the principles of the blue economy. Furthermore, digitalization and artificial intelligence are opening up new opportunities to better manage tourism flows and minimize their environmental impact.
It is time for coastal tourism destinations to explicitly integrate the blue economy into their development strategies. This requires not only stricter regulation but also the active involvement of all stakeholders: businesses, public administrations, and tourists. Well-managed coastal tourism is not only a source of wealth but also a powerful tool for conserving the ocean and ensuring its enjoyment by future generations.